About the company communication / PR agency 2L

About Us

For more than 22 years, we have been promoting companies and brands, focusing on IT, consumer electronics, gadgets and gaming projects. Due to our narrow specialization, we have not only accumulated an extensive database of media contacts and opinion leaders, but also know exactly which tools will work best for a particular product, which will attract the attention of our customers’ target audience, how to stand out from competitors, and which mechanics should not be used.

We do not stand still: we are constantly learning, strengthening expertise, gaining new knowledge and experience.

We are brave: experimenting with formats, new tools, gamification – all this is also about us.

We are a close–knit team: we love and respect our employees, and they stay with us for a long time — the average period of work in the agency is 8 years!

And these are the three key factors for the success of 2L projects.

22
years of expertise
in PR IT
500
+
completed projects
99
%
of our clients are from the IT industry
3
years – average contract duration
40
+
specialists
114
IT brands
in portfolio
79
%
NPS for 2022
8
years – the longest contract

Our awards

Silver at the LOUD 2024 Communications Awards
for the creative launch of the Amazfit smartwatch in the Arctic
Tagline Awards 2023 Winners
in the nomination "Best collaboration of companies" for the Amazfit and Dynamo project
Tagline Awards 2022 Winners
in the Best Special Project with influencers for Logitech
Winners of the AKMR competition Best Corporate Video 2019
with a project for Kingston – a video for the company 30th anniversary
Bronze medalists of Silver Mercury 2017
with a creative campaign for The Right Words app
Silver Native Advertising Awards in Berlin
the campaign for the Ricoh brand in the nomination Best Use of Infographic

Clients

Recommendations

Dmitry Kravchenko
General Director, Acer Marketing Services
We at Acer express our gratitude to 2L for the quality of service in 2017 and 2018. We see professionalism, creativity and transparency as the basis for a productive long-term relationship. We also would like to thank the agency's top management for their continuous understanding of our objectives and challenges. 2L is out trusted advisor in brand promotion.
Tatiana Plastinina
AMD EMEA Channel Marketing Manager
It is important for us that the agency's specialists are fully immersed in IT and gaming, have all the necessary professional knowledge, and understand how to present our products to the target audience best. Thanks to 2L, we have implemented several successful projects with top Runet video bloggers, while the AMD community on VKontakte regularly receives recognition and awards from the professional community.
Cenk Akkurt
HyperX Marketing Manager
HyperX and 2L has been in co-operation for many years now. 2L team has always been flexible to adjust to our changing business and always supported us with innovative projects. 2L team has professional mentality but equipped with entrepreneurial attitude. 2L has one of the greatest gaming related networks and contacts in the region. We are happy to have such a strong, talented, dynamic and active agency behind us in Russian market.
Anna Thomas
Product Manager, Ricoh
Ricoh has worked with 2L since 2016. We have carried out almost a dozen of successful projects of variable complexity, targeted at different audiences, employing various advertising, digital, and marketing instruments. We are very pleased with the results.
Vlad Zakharov
Marekting Director, ASUS
I would like to recommend 2L to any vendor willing to efficiently promote gaming products in Russia. It's a team of true professionals who always offer the best way to move forward and, what's even more important, who are able to help any idea come to life. They know and understand the specific audience of gamers and speak their language.
Nadezhda Stolyarova
Marketing Manager, Mio Technology
2L has been our consistent partner for 10 years. During this time, Mio has become the number one brand among DVRs and continues to hold this position. All these years we have felt their support and we are confident that no PR trends will be left unnoticed by us. With 2L, we are always ahead of the competition! The 2L Agency is a reliable partner in brand promotion and advertising campaigns.
Albert Liu
Head of Russian office TP-Link
We would describe our experience working with 2L as very satisfying. They are proactive and professional. They focus exactly on mechanics and approaches that are relevant for brand promotion. I think our choice of 2L as our PR representative in Russia was a right decision.
Vladimir Yakushin
Head of Development Poetizer Project / The Right Words
Creative, self-organized, proactive people who update timely and stick to agreed KPIs and timings. This is what I would like to highlight as my experience. We were amazed to see how involved the agency has been: we were assured the projects means to them as much as it means to us.
More testimonials