A summary of 2L practice: top rules that help make a product review natural, useful for viewers, and effective for the brand.
The Runet Rating has published the long‑awaited 2026 snapshots. The 2L team has once again confirmed its expertise in PR for tech brands. But that’s not all!
Neural networks are already writing articles, posts, and SEO texts. So what’s left for a person and what should a business pay for?
We share our expertise based on the knowledge and long-term experience of special projects combining PR and marketing tools.
3rd place (Communications, marketing for IT), 6th place (PR projects), 8th place (PR analytics), 11th (PR support), 11th (large business contractors).
For those who want to understand when, why, and to whom it is worthwhile to outsource PR and influencer marketing tasks.
Nina Zinchenko, co—owner and lead Account Manager of 2L, explains how digital guerrilla marketing tools work.
Tired of falling returns from advertising and unstable channels? It’s time to change tactics! We explain why honesty, flexibility, and PR are your best choices.
How to build trusting relationships with your target audience through niche communities. Types of community, integration strategies, and performance metrics.
How to gain consumer trust in the era of information noise: moving from ineffective rough PR to a working soft communication strategy.
Creating attractive content for electronics manufacturers and B2B companies is not an easy task. How do I make the material interesting and engage the audience?
From strategy to additional coverage. We’ve figured out step by step how to work with content when you need a targeted campaign for results.