Our clients

Industry Ratings

No. 3 in the Runet Ranking 2026

among universal PR and communication agencies

No. 3 in the Runet Ranking 2026

communications and marketing for IT brands

No. 6 in the Runet Ranking 2026

special PR projects (one-time services)

No. 2 by Workspace 2026

in PR for consumer goods

No. 3 by Workspace 2026

in PR for IT brands and Internet technologies

No. 3 by Workspace 2026

among the Moscow agencies providing PR services

Top 15 of the National ACAR 2025 Creativity Rating

in the segment of PR agencies

Top 50 NR2C 2026

the national rating of communication companies

Top 20 PR agencies 2026

independent dynamic rating of the best agencies in Russia (RRAR)

Our services

We provide services in PR, digital, and marketing. We can and love to solve unconventional and non-trivial cases and will offer you the way which will work.

Press office (PR support)

You need it to:

Create or correct your positioning
Increase your brand awareness
Accelerate the product advancement along the sales funnel
Increase customer loyalty
Bring a new product to the market
Synchronize promotion and sales

Anti-crisis PR

You need it to:

Maintain a positive brand reputation in a crisis situation when everything seems to be against you
Prevent a wave of public negativity
Manage communications during a crisis, reduce the degree of tension in society
Create an individual anti-crisis folder that will help you out when a crisis occurs

PR Special Projects

You need it to:

Generate web traffic through efficient channels
Generate demand and drive sales process on each stage of the funnel
Optimize budget for promotional activities
Enable various sales support mechanics
Run campaigns on a tight budget

Content marketing and SMM

You need it to:

Educate and urge the need in a product or category
Increase brand awareness
Increase conversion to sales and propensity of cross- and up-sale
Establish a direct and regular communication channel with the buyers

Influencer marketing

You need it to:

Increase awareness about a brand, category, or product
Generate demand
Generate web traffic
Increase customer loyalty

One-time PR services

You need it to:

Implement a separate PR task at a high level,
Attract the expertise, communications, and media bases of the agency,
Create a unique, creative newsletter,
Study competitors, information field, develop a PR strategy,
Test cooperation with the agency.

Our Cases

We have executed hundreds of successful campaigns for IT companies. Here are those we love the most. Contact us if you need to see all of them!

Classic PR works: how we exceeded the plan in all indicators

The case of 2025 with the Amazfit brand. How we broke into the information field after a period of silence and blew the planned figures to smithereens.

How to create a Roblox game for a brand: the Burger King experience

We tell you how we worked on the Burgerland metaverse, what mechanics we used and how we emptied shelves with children's boxes on the network all over Russia.

PR in the Arctic: an extreme test drive of smart watches gave +20% to sales

The release of the Amazfit T-Rex 2 smartwatch in the marine expedition of the Arctic Floating University of SAFU. The campaign brought +20% to the sales level.

More cases

Our blog

We have extensive expertise in promoting IT brands and companies. We turn the experience, accumulated over the years, into useful articles. Learn about our cases, as well as about tools and trends in the world of marketing communications here.

30.06.2026

2L in the Runet Rating 2026: confirmation of expertise in PR and IT

3rd place (Communications, marketing for IT), 6th place (PR projects), 8th place (PR analytics), 11th (PR support), 11th (large business contractors).

28.05.2026

The power of contacts: how an established base of media and bloggers accelerates promotion

For those who want to understand when, why, and to whom it is worthwhile to outsource PR and influencer marketing tasks.

26.03.2026

Guerrilla marketing and commentary: non-standard ways of promotion

Nina Zinchenko, co—owner and lead Account Manager of 2L, explains how digital guerrilla marketing tools work.

Customer Reviews

Dmitry Kravchenko

General Director, Acer Marketing Services

We at Acer express our gratitude to 2L for the quality of service in 2017 and 2018. We see professionalism, creativity and transparency as the basis for a productive long-term relationship. We also would like to thank the agency's top management for their continuous understanding of our objectives and challenges. 2L is out trusted advisor in brand promotion.

Tatiana Plastinina

AMD EMEA Channel Marketing Manager

It is important for us that the agency's specialists are fully immersed in IT and gaming, have all the necessary professional knowledge, and understand how to present our products to the target audience best. Thanks to 2L, we have implemented several successful projects with top Runet video bloggers, while the AMD community on VKontakte regularly receives recognition and awards from the professional community.

Cenk Akkurt

HyperX Marketing Manager

HyperX and 2L has been in co-operation for many years now. 2L team has always been flexible to adjust to our changing business and always supported us with innovative projects. 2L team has professional mentality but equipped with entrepreneurial attitude. 2L has one of the greatest gaming related networks and contacts in the region. We are happy to have such a strong, talented, dynamic and active agency behind us in Russian market.

Anna Thomas

Product Manager, Ricoh

Ricoh has worked with 2L since 2016. We have carried out almost a dozen of successful projects of variable complexity, targeted at different audiences, employing various advertising, digital, and marketing instruments. We are very pleased with the results.

Vlad Zakharov

Marekting Director, ASUS

I would like to recommend 2L to any vendor willing to efficiently promote gaming products in Russia. It's a team of true professionals who always offer the best way to move forward and, what's even more important, who are able to help any idea come to life. They know and understand the specific audience of gamers and speak their language.

Nadezhda Stolyarova

Marketing Manager, Mio Technology

2L has been our consistent partner for 10 years. During this time, Mio has become the number one brand among DVRs and continues to hold this position. All these years we have felt their support and we are confident that no PR trends will be left unnoticed by us. With 2L, we are always ahead of the competition! The 2L Agency is a reliable partner in brand promotion and advertising campaigns.

Albert Liu

Head of Russian office TP-Link

We would describe our experience working with 2L as very satisfying. They are proactive and professional. They focus exactly on mechanics and approaches that are relevant for brand promotion. I think our choice of 2L as our PR representative in Russia was a right decision.

Vladimir Yakushin

Head of Development Poetizer Project / The Right Words

Creative, self-organized, proactive people who update timely and stick to agreed KPIs and timings. This is what I would like to highlight as my experience. We were amazed to see how involved the agency has been: we were assured the projects means to them as much as it means to us.

more reviews

Our clients

Industry Ratings

Our services

Our Cases

Our blog

Customer Reviews

LEAVE YOUR INQUIRY HERE