Nina Zinchenko

About / Nina Zinchenko

Education and career

International Independent Ecological and Political Science University, Faculty Financial Management and Public Administration, Department: Marketing, 2004-2009, full-time.
For more than 2 years she worked in car dealerships, in one of which she received the award «Best Customer Service Employee» among 58 participants in an internal competition during a year.
In 2008-2009, she was a content manager and one of the main characters on the «First Gaming», also known as Gameplay TV, as an esports player for the Russian national Counter-Strike 1.6 team.
In 2014-2019, she worked in the press service of the Kingston division in Russia, engaged in bringing the HyperX brand to the Russian market from scratch.
She led the category «Gadgets» on the gaming portal Gmbox.ru .
2012 – the beginning of a career in the agency 2L. First as an account manager, and soon as a lead account manager.
Since August 2024, she became CEO and co-owner of the 2L agency, but does not leave clients and continues to lead projects as well as making management decisions.

Manager of esports projects.
She has deep expertise in communications for the gaming industry, manufacturers of computer equipment and accessories.
Nina Zinchenko’s portfolio includes more than 100 PR projects, including for brands: Kingston, AMD, SteelSeries, HyperX, Synology, Western Digital, Mad Catz, etc.

She lives in two houses: in Moscow and Crimea.
Professionally embroiders with a cross stitch.
Does not miss the seasons of collecting almonds, dogwood, mushrooms and bullfishing.
Considers the horse to be the most noble animal.
In the past, she was an 8-time CIS and European champion in Counter-Strike 1.6.