How to measure brand awareness?
Brand awareness is measured by such indicators as: spontaneous and prompted recognition, the frequency of brand queries in search, the number of mentions in the media and social networks, as well as the dynamics of these indicators before / after PR or advertising activity. For this purpose, they use audience surveys and questionnaires, search demand analysis, and media analytics services.
How are sales and PR related?
PR and sales are connected through trust: PR helps a brand to become a familiar, understandable and safe choice, and this reduces customer doubts and facilitates the transaction. But PR does not directly stimulate sales – it can expand the funnel at the entrance and greatly affects the quality of the audience entering the sales funnel.
Marketing and PR – what is it and what is the difference?
Marketing and PR are related, but different areas. Marketing works on demand and sales, while PR works on trust, reputation, and the brand's relationship with the audience. Advertising is usually considered as a part of marketing: it helps to get the message across quickly and strengthen the promotion. At the same time, complex work brings the greatest effect when PR creates a strong brand, marketing generates demand, and advertising gives the final push to purchase.
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