Irina Burenina

About / Irina Burenina

Education and career

Russian State Social University. Faculty of Journalism. Department of Advertising and Public Relations. Direction: public relations, 2006-2011, full-time.
Second higher education/Master’s degree: Russian State Social University. Department of Foreign Languages and Culture. Direction: translation in the field of professional communication, 2010-2012.
From 2012 to 2015, she worked at the Alex Trade distribution company as a public relations manager, engaged in bringing European and Korean brands of household appliances and tableware to the Russian market.
From 2015 to 2018, she worked at the Grafitek distribution company as a public relations manager, engaged in marketing and PR of gaming and audio brands from Europe, the USA and China.
Since 2018, she has been working at the 2L agency, first as a project manager, then as a lead project manager.
In 2024 – the speaker of the PR school of the Press Service magazine.

In-depth expertise in working with foreign brands, expertise in communications for the IT and gaming industries, manufacturers of computer equipment and accessories, as well as small household appliances and tableware.
The portfolio includes more than 100 PR projects, including projects for brands: Kingston, AMD, SteelSeries, HyperX, Synology, Western Digital, Monster, UBTech, Swiss Diamond, Glasslock, etc.