How will it be with 2L

We create a content plan based on the specifics of the business and the needs of the target audience.

We write not for the sake of volume, but for the sake of usefulness: expert articles, cases, guides. Storytelling and factual arguments to build trust.

Analyzing competitors and trends

We constantly monitor the market, study best practices and implement effective solutions.

Effective promotion

We use SEO, SMM, targeting, and email marketing to maximize reach and expand the funnel.

Defeating information noise

We find formats and solutions that are not lost in the oversaturated information field.

Analyzing the result

We openly share all the data, evaluating the results with both quantitative and qualitative metrics.

An example of a content marketing project with promotion

Content marketing for Western Digital: how to correctly convey important news to the right target audience.

Objective:

Grow awareness of the rebranded HHD product line for businesses among channel buyers.

Challenge:

After the merger with Hitachi, Western Digital launched the first rebranded HDD product line, Western Digital Ultrastar. Western Digital was cautious that the change in naming would impact the sales figured if channel buyers in the datacenter segment did not recognize the new name and eventually change the HDD supplier.

Solution:

We decided to communicate the change through storytelling. We packed the news into an engaging story about Western Digital's corporate milestones, covering the arrival of Western Digital Ultrastar as one of them. We chose Habr.com as the core medium for the publications, since it reaches out to the most part of our target audience. The article was written in the formal of the editorial material and contained links to Western Digital's owned product web resources covering the HDD's technical characteristics and use cases. In order to boost the reach of the story, we employed programmatic and targeted advertising. Also, we directly addressed the T channel through sponsored email blasts with TAdviser and ComNews – the most prominent Russian channel/datacenter media.

Results:

30 000

reads of the article

24 M

OTS of the article announcement through Programmatic

search volume increase for the model throughout the project