How will it be with 2L

We do not make rude advertisements for bloggers, but create content that naturally fits into their style and inspires trust.

Using gamification

Quizzes, contests, challenges and other interactive activities with bloggers significantly increase user engagement and response.

Cross-promo projects

We are developing campaigns with the participation of several influencers. By uniting the audience, we multiply the effect.

We work comprehensively

We are able to effectively combine influencer marketing with other channels and promotion tools.

Building a productive partnership

We not only negotiate, but also work in a team with bloggers. We know what to do and what to entrust to the author.

We guarantee transparency

We record key performance indicators, deadlines, and work volumes. We provide reports with detailed analytics.

An example of an influencer campaign

We tell you how we stimulated the demand for an expensive Acer product through integration from bloggers.

Objective:

To stimulate demand among the target audience and ensure high-conversion traffic to selling sites.

Challenge:

The laptops that we had to promote are in the highest price range, which makes it very difficult to create value in the eyes of owners of powerful desktop PCs.

Solution:

We decided to organize promotion through bloggers and relied on opinion leaders in segments with the most "paying" audience. Influential bloggers on the Runet in the lifestyle and gaming segments have created content in an unusual style for themselves. The bloggers talked about the value of the laptop for them personally, emphasizing the unique trading advantages that simplify their lives every day. All the videos contained a link to the selling page, which was notified by each influencer.

Results:

12M

aggregated video views

300 000

clicks to partner websites and Acer.online e-store