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PR Special Projects

What it may include:

turnkey digital project (360°),
content marketing,
influencer marketing,
creative concept development,
website and landing page development,
contextual advertising,
programmatic/teasers/RTB,
targeted advertising,
performance marketing,
SMM and social selling,
design of everything from banners to websites.

How will it be with 2L

We can creatively

Gamification, metaverses, comics, challenges, contests, and other interactive formats.

But we can also do classics

Traditional media PR is alive and well. We know how to work with classics to ensure both coverage and business benefits.

Effective collaborations

We know how to combine brands and products to build a powerful partnership campaign.

We observe timings

We appreciate your time and trust. We always talk openly about current processes.

Remember the goals

We don't do projects for the sake of hype. A competition, a metaverse, or a collaboration are tools for achieving business goals.

We know how to combine, e.g.

We introduce the brand in the media, get emotions and trust through influencers, and give an incentive to buy game mechanics.

Example of a digital campaign

Driving HyperX Gaming Peripherals Sales Growth during High Season.

1

Objective:

Drive sales of HyperX's gaming peripherals during the Xmas holiday season.

2

Challenge:

HyperX facing intense competition across all consumer categories during the high season.

3

Solution:

In order to make HyperX's seasonal offerings more visible among direct and indirect competitors, we picked the most efficient channels with the highest reach to relevant audience segments (gamers in particular): display advertising, "Best Present" compilations in popular media, integrations with prominent YouTube influencers directing traffic to a promo page, pre-rolls and mid-rolls in Twitch and YouTube bloggers, integrations and Instagram stories with well-known Twitch streamers.

4

Results:

1.8M

reach

12 900

clicks to the promo page

140%

KPI performance

Our clients

acer

amd

amazfit

kingston

toshiba

Смотреть всех клиентов

Key experts

Olga Kharitonova

Co-owner of the company, General manager

Co-owner of the company, Lead Account Manager

Lead Project Manager

Maria Oleinikova

Project Manager

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