Example of a digital campaign
Driving HyperX Gaming Peripherals Sales Growth during High Season
Drive sales of HyperX's gaming peripherals during the Xmas holiday season
HyperX facing intense competition across all consumer categories during the high season.
In order to make HyperX's seasonal offerings more visible among direct and indirect competitors, we picked the most efficient channels with the highest reach to relevant audience segments (gamers in particular): display advertising, "Best Present" compilations in popular media, integrations with prominent YouTube influencers directing traffic to a promo page, pre-rolls and mid-rolls in Twitch and YouTube bloggers, integrations and Instagram stories with well-known Twitch streamers.
reach
clicks to the promo page
KPI performance