How will it be with 2L

Start from your business goals

We measure KPI, but we don't focus on the number of publications; instead, we aim to achieve final goals.

Comprehensive strategy

We are supporters of the PESO international integrated communications model, and we know that this approach works.

We understand your audience

Instead of shooting at sparrows with a cannon, we delve into the specifics and pains of your target audience.

We know what the journalists want

Our press releases are published, and the views and reads are almost always higher than expected.

We work systematically

We transparently reflect the scope of work and responsibility in the contract. We provide analytics and reports within the agreed timeframe.

We can hear you and each other

One of our strongest advantages is our eco-friendly communication, both internally and with you. This is the key to the success of our projects!

Example of strategy development

How to Quickly and Effectively Stimulate App Installs/ We will tell you how to quickly and effectively stimulate app installs using the example of the Lextre case (The Right Words, or Поэтайзер in the Russian version).

Objective:

Significantly increase app installs in a limited time and budget.

Challenge:

Lextre’s The Right Words app was launched long ago but did not have enough installations, which was crucial for the underlying neural network. We could not simply re-launch the app in a traditional way and were limited by the budget the client procured conservatively due to low results the previous campaigns delivered.

Solution:

We chose to go viral and identified a 'referral circle' of personas who would be instrumental to generate interest towards the all among their immediate followers. We prepared a special kit for these influencers, including fridge magnets with their social media profile photos processed through The Right Words, а print-out of a press released with a QR code for app download and a bottle of absinth (which is believed to be a drink of choice for decadence poets). The influencers (editors, bloggers, radio hosts and renowned IT personas) posted photos of the creative kit and downloaded The Right Words to play around with their other photos, increasing the viral reach. In order to reach out to more audience we employed popular social media communities and lifestyle media outlets.

Results:

80+

original publications

8500

app installs in week one

Bronze Awards

“Silver Mercury”