Olga Kharitonova and Nina Zinchenko became the owners of 2L

Our agency has new owners. However, in fact, there will be no changes in the company’s work, apart from progressive development and further deepening of expertise. The new top officials of 2L are our internal experts and veterans of the company, managers Olga Kharitonova and Nina Zinchenko, who in fact have been fully managing not only projects, but also the agency for more than a year.

New owners of 2L

Olga Kharitonova has been on staff since 2011, joined the team as an assistant, rose to lead account manager, and now is a co-owner of the agency. For more than 10 years she has been engaged in PR in the fields of IT and Tech, personally led projects for brands such as AeroCool, Mio, AOC, Amazfit, Dreame, Logitech, Acer, Anker Innovations, Philips, etc. Olga is an adept of continuous learning, graduated from the MBA mini program in Marketing and PR, the course «Netology» «Features of Internet marketing in B2B», the course on modern communications of the PESO model from Technograd (created jointly with the agency 2L).

«We have been together for so long that the agency has become, without exaggeration, a family. Moreover, the founder of 2L, Alexander Lichtman, has created, in fact, a very productive and autonomous team. We have been working and managing processes independently for a long time, and now we will be happy to lead the agency to new strategic goals without changing the established quality and service policy.»

Nina Zinchenko (Omelchenko) has been managing projects at 2L since 2012, and is now also a co–owner of the business. Nina’s total experience in the field of PR and digital industry exceeds 12 years, and her client portfolio includes 100+ projects, including campaigns for: Kingston, AMD, SteelSeries, HyperX, Synology, Western Digital, Mad Catz, etc. In addition to deep expertise in the promotion of IT products, Nina has deep knowledge about gaming and esports, because in the past she was an 8-time CIS and European champion in Counter-Strike 1.6.

«2L company will retain all the best that has been accumulated over the years of effective work in the market, including acquired experience, established partnerships, business processes and a team of professionals. Since we are now the owners and at the same time, as before, we are constantly involved in the work of the company, it will be easier for us to make strategic decisions and develop the business based on existing achievements and resources.»

Comment by the founder of the company

«At the moment, my attention is focused on the ITCOMMS project and the development of new geographical markets. The 2L team, in turn, has been working autonomously for quite a long time. Therefore, I considered the best solution to transfer the agency into the hands of employees who have been in the company for so long that they know how to manage processes, probably better than I do,» Alexander Lichtman, founder of 2L, as well as founder and head of the ITCOMMS agency in Kazakhstan.

The prospects

As a result, the 2L communications agency now becomes the property of its veteran employees, who for a long time have managed not only project activities, but also the company’s global business objectives. The whole team remains in place and is determined to reach new heights. By the way, 2L has recently added to its successes by winning Silver in the LOUD professional award.