Digital Marketing • Online Marketing • 2L

Digital Marketing

What it may include:

  • Turnkey digital project (360°)
  • Content marketing
  • Influencer marketing
  • Creative concept development
  • Website and landing page development
  • Contextual advertising
  • Programmatic/teasers/RTB
  • Targeted advertising
  • Performance marketing
  • SMM and social selling
  • Design of everything from banners to websites

Example of a digital campaign

Driving HyperX Gaming Peripherals Sales Growth during High Season

1
Objective:

Drive sales of HyperX's gaming peripherals during the Xmas holiday season

2
Challenge:

HyperX facing intense competition across all consumer categories during the high season.

3
Solution:

In order to make HyperX's seasonal offerings more visible among direct and indirect competitors, we picked the most efficient channels with the highest reach to relevant audience segments (gamers in particular): display advertising, "Best Present" compilations in popular media, integrations with prominent YouTube influencers directing traffic to a promo page, pre-rolls and mid-rolls in Twitch and YouTube bloggers, integrations and Instagram stories with well-known Twitch streamers.

4
Results:
1.8M

reach

12 900

clicks to the promo page

140%

KPI performance

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