Our clients
Industry Ratings
Our services
We provide services in PR, digital, and marketing. We can and love to solve unconventional and non-trivial cases and will offer you the way which will work.
Comprehensive PR Service
You need it to:
- Create or correct your positioning
- Increase your brand awareness
- Accelerate the product advancement along the sales funnel
- Increase customer loyalty
- Bring a new product to the market
- Synchronize promotion and sales
Anti-crisis Communications
You need it to:
- Maintain a positive brand reputation in a crisis situation when everything seems to be against you
- Prevent a wave of public negativity
- Manage communications during a crisis, reduce the degree of tension in society
- Create an individual anti-crisis folder that will help you out when a crisis occurs
Digital Marketing
You need it to:
- Generate web traffic through efficient channels
- Generate demand and drive sales process on each stage of the funnel
- Optimize budget for promotional activities
- Enable various sales support mechanics
- Run campaigns on a tight budget
Content Marketing
You need it to:
- Educate and urge the need in a product or category
- Increase brand awareness
- Increase conversion to sales and propensity of cross- and up-sale
- Establish a direct and regular communication channel with the buyers
Influencer Marketing
You need it to:
- Increase awareness about a brand, category, or product
- Generate demand
- Generate web traffic
- Increase customer loyalty
Creative, design, video production
You need it to:
- implement a campaign on a limited budget
- create a unique visual image of a company or product
- increase audience engagement
- differ advantageously from competitors
- change or update your visual image
Our Cases
We have executed hundreds of successful campaigns for IT companies. Here are those we love the most. Contact us if you need to see all of them!
How to create a Roblox game for a brand: the Burger King experience
We tell you how we worked on the Burgerland metaverse, what mechanics we used and how we emptied shelves with children's boxes on the network all over Russia.
PR in the Arctic: an extreme test drive of smart watches gave +20% to sales
The release of the Amazfit T-Rex 2 smartwatch in the marine expedition of the Arctic Floating University of SAFU. The campaign brought +20% to the sales level.
How to get 140% result in a regular seasonal PR campaign
We tell you how a fresh approach to communicating the value of a product in a specific period of time helped to exceed the plan.
More cases
Our blog
We have extensive expertise in promoting IT brands and companies. We turn the experience, accumulated over the years, into useful articles. Learn about our cases, as well as about tools and trends in the world of marketing communications here.
20.08.2024
Agency News
Olga Kharitonova and Nina Zinchenko became the owners of 2L
The founders of the 2L communication agency have changed. The new top officials of the company are our internal experts and PR veterans.
29.05.2024
Agency News
Trends
We did well. The results of the Runet 2024 Rating
PR agency 2L is the 3rd in the global ranking of PR agencies of Russia. By the way, the methodology has become stricter.
05.04.2024
Article
Brand and company reputation management
How to distinguish reputation from image and what is included in brand reputation management. We are dealing with PR expert Olga Kharitonova.
More articles
Customer Reviews
Dmitry Kravchenko
General Director, Acer Marketing Services
We at Acer express our gratitude to 2L for the quality of service in 2017 and 2018. We see professionalism, creativity and transparency as the basis for a productive long-term relationship. We also would like to thank the agency's top management for their continuous understanding of our objectives and challenges. 2L is out trusted advisor in brand promotion.
Tatiana Plastinina
AMD EMEA Channel Marketing Manager
It is important for us that the agency's specialists are fully immersed in IT and gaming, have all the necessary professional knowledge, and understand how to present our products to the target audience best. Thanks to 2L, we have implemented several successful projects with top Runet video bloggers, while the AMD community on VKontakte regularly receives recognition and awards from the professional community.
Cenk Akkurt
HyperX Marketing Manager
HyperX and 2L has been in co-operation for many years now. 2L team has always been flexible to adjust to our changing business and always supported us with innovative projects. 2L team has professional mentality but equipped with entrepreneurial attitude. 2L has one of the greatest gaming related networks and contacts in the region. We are happy to have such a strong, talented, dynamic and active agency behind us in Russian market.
Anna Thomas
Product Manager, Ricoh
Ricoh has worked with 2L since 2016. We have carried out almost a dozen of successful projects of variable complexity, targeted at different audiences, employing various advertising, digital, and marketing instruments. We are very pleased with the results.
Vlad Zakharov
Marekting Director, ASUS
I would like to recommend 2L to any vendor willing to efficiently promote gaming products in Russia. It's a team of true professionals who always offer the best way to move forward and, what's even more important, who are able to help any idea come to life. They know and understand the specific audience of gamers and speak their language.
Nadezhda Stolyarova
Marketing Manager, Mio Technology
2L has been our consistent partner for 10 years. During this time, Mio has become the number one brand among DVRs and continues to hold this position. All these years we have felt their support and we are confident that no PR trends will be left unnoticed by us. With 2L, we are always ahead of the competition! The 2L Agency is a reliable partner in brand promotion and advertising campaigns.
Albert Liu
Head of Russian office TP-Link
We would describe our experience working with 2L as very satisfying. They are proactive and professional. They focus exactly on mechanics and approaches that are relevant for brand promotion. I think our choice of 2L as our PR representative in Russia was a right decision.
Vladimir Yakushin
Head of Development Poetizer Project / The Right Words
Creative, self-organized, proactive people who update timely and stick to agreed KPIs and timings. This is what I would like to highlight as my experience. We were amazed to see how involved the agency has been: we were assured the projects means to them as much as it means to us.
more reviews