{"id":1783,"date":"2026-09-22T14:18:39","date_gmt":"2026-09-22T11:18:39","guid":{"rendered":"https:\/\/2l-pr.ru\/en\/?p=1783"},"modified":"2026-09-22T14:18:41","modified_gmt":"2026-09-22T11:18:41","slug":"pr-reviews","status":"publish","type":"post","link":"https:\/\/2l-pr.ru\/en\/pr-reviews\/","title":{"rendered":"How to implement a blogger review that will work: 10 rules for brands"},"content":{"rendered":"\n<p>At 2L, we\u2019ve been working with the review format for as long as we can remember, and we can state as a fact: when a brand gives the author freedom and treats the review as a living experience rather than a \u201ccontrolled promotional video,\u201d the results are consistently better\u00a0\u2014\u00a0both in terms of reach, audience reaction, and business impact. Of course, this doesn\u2019t mean abandoning the brief and control. There are many things that can and should be dictated and monitored.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Below is a summary of our <a href=\"https:\/\/2l-pr.ru\/en\/services\/influencer-marketing\" title=\"\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">influencer marketing<\/mark><\/a> practices: 10 rules that help make an review natural, beneficial for viewers, and effective for the brand.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/2l-pr.ru\/wp-content\/uploads\/blog-obzor-0-2l.jpg\" alt=\"\" class=\"wp-image-4849\"\/><figcaption class=\"wp-element-caption\">The illustration was created based on the request 2L in GPT Image<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is a review and when is it especially needed?<\/h2>\n\n\n\n<p>A review is not an integration with a short message like \u201chere\u2019s the product, it\u2019s great, the link is in the description.\u201d It\u2019s an independent video or a significant part of an episode where the author thoroughly examines a product or service: tests it, looks at the details, compares it with alternatives, and shares their impressions and conclusions. This format is especially useful for categories where the purchase isn\u2019t spontaneous: electronics, software, professional equipment, gadgets, as well as cosmetics, household goods, and hobbies. The viewer often comes to the review already at the stage of making a choice: \u201cWill this laptop handle video editing?\u201d \u201cShould I replace my old smartphone?\u201d \u201cWill this cream suit an allergic person?\u201d<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A good review provides a much deeper and more vivid understanding than product descriptions and promotional videos. So how can we make this format natural and trustworthy, and what is truly important to control?<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">10 principles of an ideal review<\/h2>\n\n\n\n<p><strong>1. First the goal \u2013 then the blogger<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s assume you\u2019re a natural cosmetics brand and you\u2019re planning a review. Everything is obvious: you need beauty bloggers. But\u2026 If the goal is to increase brand awareness, it makes more sense to look towards young authors who work with Generation\u202fZ. This is an active audience that is keen on eco\u2011themed content. If, however, you\u2019re launching a new anti\u2011aging line, you should choose older authors. At the same time, if the goal is not just brand awareness but also to stimulate sales and, for example, to create UGC content with reviews, it\u2019s better to narrow down the range of channels to micro\u2011 and mid\u2011tier ones, where the audience is as engaged and loyal to the blogger as possible.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In other words, before choosing a blogger, clearly define the parameters.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What exactly is the review needed for: brand awareness, trust, leads, sales, handling objections?<\/li>\n\n\n\n<li>What will you consider a success: what KPIs (reach, engagement, conversions, leads, sales via promo code, growth in brand\u2011related searches)?<\/li>\n\n\n\n<li>Who is your target audience for this product and this goal: age, gender, geography, interests, purchasing power, level of familiarity with the category and brand, readiness to make a purchase?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Important point! If your main goal is to increase brand awareness, expand your target audience, generate demand for something new, and build trust\u2026 We strongly recommend avoiding direct links to purchase, especially those with a tag. Because a link to a product is a \u201cAdvertisement\u201d label. And when the brand\u2019s relationship with the audience is not yet very trusting (or is non\u2011existent), what\u2019s needed is not advertising, but high\u2011quality engagement. Yes, this means giving up some share of traffic in the short term, but viewers will respond much more warmly to reviews without links. In the long run, this is more valuable for the brand.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2. Choose bloggers not based on the number of followers, but based on how well they align with your brand<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We\u2019ve already touched on this in the first point, but we\u2019ll repeat it and never tire of repeating: <strong>the size of a blogger\u2019s audience doesn\u2019t determine the result<\/strong>. An author with a few thousand loyal viewers can bring you more value than someone with a million followers but \u201cempty\u201d reach.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What\u2019s really important to look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The channel\u2019s theme and the regularity of publications.<\/li>\n\n\n\n<li>Social media and the audience, their purchasing power.<\/li>\n\n\n\n<li>Average views, reach, engagement (ER).<\/li>\n\n\n\n<li>Quality of comments: is there a lively dialogue, substantive questions?<\/li>\n\n\n\n<li>Previous reviews: do you like how the author describes things, how they test, how they draw conclusions?<\/li>\n\n\n\n<li>Check whether the feed contains reviews or advertisements from competitors (assess the risks of a conflict of interest).<\/li>\n\n\n\n<li>Reputation, the blogger\u2019s overall tone of voice (whether it aligns with your brand).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Be sure to check the latest materials and delve a bit deeper, rather than just browsing the links suggested by the author (or their manager). Firstly, this will give you a real picture of views and engagement, rather than the channel\u2019s records. Secondly, it sometimes happens that the positioning is one thing, but in reality the author has moved in a different direction, and that\u2019s no longer your context.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>3. Prepare a brief with facts, not a script with lines<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Don\u2019t make the blogger learn your texts. Don\u2019t write ready\u2011made speeches. The author has their own voice, style, and connection with the audience, which trusts them precisely for that.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It is necessary to record the facts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The exact name of the product and model.<\/li>\n\n\n\n<li>What is included in the package.<\/li>\n\n\n\n<li>Who the product is designed for and what it is intended for.<\/li>\n\n\n\n<li>Functions that need to be tested.<\/li>\n\n\n\n<li>What to demonstrate visually: the gadget\u2019s interface, the consistency of the cream, etc.<\/li>\n\n\n\n<li>Link, promo code, if applicable within the scope of the review.<\/li>\n\n\n\n<li>Stages and deadlines: for review, filming, editing, placement.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As with many things, there are nuances whose importance you only realize when you encounter them. For example, you ordered a review of a smart speaker: the author praises the sound and ease of use, but on the table behind you there\u2019s a similar competitor model with a well\u2011recognizable logo. Formally, everything meets the requirements, but in practice, people will laugh at it in the comments. Anti\u2011advertising for your own money. Below is a guide that will help you avoid embarrassing mistakes.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1448\" height=\"1086\" src=\"https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-1en.jpg\" alt=\"\" class=\"wp-image-1785\" srcset=\"https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-1en.jpg 1448w, https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-1en-300x225.jpg 300w, https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-1en-1024x768.jpg 1024w, https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-1en-768x576.jpg 768w\" sizes=\"auto, (max-width: 1448px) 100vw, 1448px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>4. Transfer the goods safely and in accordance with the contract<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The terms for providing a sample to a blogger can vary. A small accessory is often given away permanently \u2013 as a bonus. The same, of course, applies to cosmetics. However, expensive equipment (laptop, TV, smart gadgets, etc.) is usually provided temporarily with the expectation of return or included in the fee for the review. In the latter case, it is essential to specify all the details and the parties\u2019 responsibilities in the contract.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>for what period is it transferred,<\/li>\n\n\n\n<li>how the return shipment will be organized,<\/li>\n\n\n\n<li>penalties\/actions in case of loss or damage to the property,<\/li>\n\n\n\n<li>the procedure to follow if a hidden\/factory defect is detected.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And when transferring the product, draw up an act indicating:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>model,<\/li>\n\n\n\n<li>serial number,<\/li>\n\n\n\n<li>configuration,<\/li>\n\n\n\n<li>condition at the time of transfer.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>5. Prepare for a negative scenario<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Even a good product may not appeal to a particular person or may not perform well in their tests. There is always a risk \u2013 it\u2019s worth acknowledging it and planning your actions in advance.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>First, study the background:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check whether the author has published negative reviews before and how exactly they presented them.<\/li>\n\n\n\n<li>Look for mentions online of any disputes, scandals, or conflicts between the blogger and brands.<\/li>\n\n\n\n<li>Assess the overall reputation and communication style in the comments and on social media.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Then discuss and agree on a work plan that will minimize your risks. For example:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The blogger receives and tests the product in accordance with the brief.<\/li>\n\n\n\n<li>If they identify any obvious flaws, issues, or defects, they report them, attaching photos, videos, or other evidence.<\/li>\n\n\n\n<li>The specialists review the materials: they verify compliance with the operating conditions and settings.<\/li>\n\n\n\n<li>If necessary, the brand provides advice or offers a replacement sample.<\/li>\n\n\n\n<li>Then, further work on the review is discussed.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Just don\u2019t resort to pressure regarding the author\u2019s opinion, and don\u2019t ask to hide real shortcomings. The reputational damage from such stories is almost always greater than that from targeted, well\u2011founded criticism in a review.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>6. Choose what to put in the video title<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/2l-pr.ru\/wp-content\/uploads\/nina600.jpg\" alt=\"\u041d\u0438\u043d\u0430 \u0417\u0438\u043d\u0447\u0435\u043d\u043a\u043e\" class=\"wp-image-3683 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><a href=\"https:\/\/2l-pr.ru\/en\/nina-zinchenko\/\" title=\"\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Nina Zinchenko<\/mark><\/a>, co\u2011owner and lead account manager at 2L:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Review titles can be divided into two types: direct ones\u00a0\u2014\u00a0with the product name, and clickbait ones\u00a0\u2014\u00a0based on emotions and intrigue. From experience, I can say that a direct title will yield significantly less reach. But these will be targeted views and a minimum of negative feedback. Clickbait will show reach, but there will be quick drop\u2011offs and more dissatisfied viewers.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cTesting coffee machine X\u201d or \u201cHonest review of smartphone Y\u201d \u2013 these videos will be opened by people who are deliberately looking for information about such equipment. Clickbait options like \u201cThis is why I broke up with my girlfriend\u201d or \u201cThe watch gave me a diagnosis\u201d will attract more clicks, but the viewer will quickly realize that it\u2019s not a personal story inside, but a product review, and will leave. But this doesn\u2019t mean that clickbait is definitively worse. The question is what to focus on in a specific case, for a specific product, goal, and conditions \u2013 relevance or reach. If you choose the latter, plan ORM with comments right away.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>7. Check the draft within the agreed boundaries<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Check the working version while there\u2019s still time to make any corrections. At the same time, stay within the previously agreed boundaries: you\u2019ve already approved the author\u2019s format and style when you selected them. Their opinion is their opinion, and the main strength of their review lies in its honesty. What you need to check are the facts and details: the product name, models, links, codes, labeling, and whether there are any other brands in the frame.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If the author has noted some shortcoming, that\u2019s fine; the main thing is that the presentation is well\u2011reasoned and fits the context. For example, a robot vacuum cleaner is noticeably noisier than its competitors when it washes the brushes and disposes of the debris in the container. For some people, this is a disadvantage. But for a user for whom suction power and perfect cleanliness are the most important factors, the noise will be a clear, justified feature.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Material in which the author does not hide controversial aspects is more convincing than a overly sweet review that tries to present the product as perfect.<\/p><\/blockquote><\/figure>\n\n\n\n<p>Check separately how the author added the link, if it was specified. Overall, it is appropriate in the review, but only as an informative addition, not as a call to action: not \u201cHurry, follow the link and buy,\u201d but \u201cLearn more about the new product here,\u201d or something similar.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>8. Consider not only sales but also \u201clong\u2011term\u201d metrics<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Using a blogger\u2019s promo code is a good indicator. But there are many others that are no less important in the long run:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The number and average depth of views.<\/li>\n\n\n\n<li>Video saves, reposts.<\/li>\n\n\n\n<li>Clicks on links.<\/li>\n\n\n\n<li>Activity in comments, questions about the product.<\/li>\n\n\n\n<li>Mentions of the brand, product.<\/li>\n\n\n\n<li>Dynamics of branded search queries.<\/li>\n\n\n\n<li>Tone of the audience\u2019s response.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>9. Keep legal and reputational risks in mind<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Before launching, check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is the blogger\u2019s channel registered in the media registry (if required by law)?<\/li>\n\n\n\n<li>Are the exclusivity terms (the period during which the blogger does not publish competitors\u2019 ads) specified in the contract?<\/li>\n\n\n\n<li>Are there clauses regarding force majeure and \u201cdamage to business reputation\u201d?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A thorough background check is also a good idea: the history of comments, likes, subscriptions, and mentions in the media and social media.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>10. Plan for post\u2011publication support<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Launching the review is not the end. In the first few days, it\u2019s important to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor comments and reactions, respond to questions promptly.<\/li>\n\n\n\n<li>If necessary, engage ORM support if disputes or negative feedback arise.<\/li>\n\n\n\n<li>Use the material in other channels: website, email, social media, advertising with an influencer.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This way, you \u201cstretch\u201d the viewing effect over time and get more value from a single piece of material.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s reinforce what has been said with a few short \u201canti\u2011tips\u201d \u2013 things that most often devalue the format.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-2en.jpg\" alt=\"\" class=\"wp-image-1786\" srcset=\"https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-2en.jpg 1024w, https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-2en-300x225.jpg 300w, https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-2en-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Where can I order an review from Russian bloggers?<\/h2>\n\n\n\n<p>Welcome. At the <a href=\"https:\/\/2l-pr.ru\/en\/\" title=\"\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">PR agency 2L<\/mark><\/a>, over the years we\u2019ve conducted hundreds of reviews for bloggers for large and small brands: from selecting authors and preparing briefs to approving revisions and evaluating the results. If you need such material, come by\u00a0\u2014\u00a0we\u2019ll do it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A summary of 2L practice: top rules that help make a product review natural, useful for viewers, and effective for the brand.<\/p>\n","protected":false},"author":1,"featured_media":1784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[20],"tags":[],"class_list":["post-1783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-0-2L.jpg",1000,544,false],"thumbnail":["https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-0-2L-150x150.jpg",150,150,true],"medium":["https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-0-2L-300x163.jpg",300,163,true],"medium_large":["https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-0-2L-768x418.jpg",768,418,true],"large":["https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-0-2L.jpg",1000,544,false],"1536x1536":["https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-0-2L.jpg",1000,544,false],"2048x2048":["https:\/\/2l-pr.ru\/en\/wp-content\/uploads\/blog-obzor-0-2L.jpg",1000,544,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/2l-pr.ru\/en\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"A summary of 2L practice: top rules that help make a product review natural, useful for viewers, and effective for the brand.","_links":{"self":[{"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/posts\/1783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/comments?post=1783"}],"version-history":[{"count":1,"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/posts\/1783\/revisions"}],"predecessor-version":[{"id":1787,"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/posts\/1783\/revisions\/1787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/media\/1784"}],"wp:attachment":[{"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/media?parent=1783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/categories?post=1783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/tags?post=1783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}