{"id":289,"date":"2021-09-09T19:59:09","date_gmt":"2021-09-09T16:59:09","guid":{"rendered":"http:\/\/news.2l-pr.ru\/?post_type=cases&#038;p=289"},"modified":"2025-02-28T09:08:08","modified_gmt":"2025-02-28T06:08:08","slug":"case-mio-quality","status":"publish","type":"cases","link":"https:\/\/2l-pr.ru\/en\/cases\/case-mio-quality\/","title":{"rendered":"Mio: pushing the brand towards the leadership on a highly competitive market"},"content":{"rendered":"\r\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>The market of automotive electronics is stagnating, and competitors are fierce. Learn how we grew Mio&#8217;s share of voice by 100%, contributing to a 10% annual sales growth and doubling Mio&#8217;s regional partner network.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Objective<\/h2>\r\n\r\n\r\n\r\n<p>Turn Mio into the brand of choice through regular PR activities.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\r\n\r\n\r\n\r\n<p>Mio works on an intensely competitive and stagnating market.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Solution<\/h2>\r\n\r\n\r\n\r\n<p>We used Mio&#8217;s dashcam USP (higher quality of products) as the basis for our key messages. During the year, we natively integrated the key message in all formats and topics of the content for the media. We consistently covered Mio&#8217;s hardware benefits in the first half of year, continuing with software upgrades and connectivity advantages.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>Also, we delivered additional value to readers on behalf of the brand, answering the most important questions on road safety and covering useful tips of automobile ownership. We picked the most relevant communication channels based on the audience research: expertise-heavy IT and automotive media, lifestyle and automotive blogs, consumer and regional media, VK social network public pages.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Result<\/h2>\r\n\r\n\r\n\r\n<p>2X SHARE OF VOICE INCREASE IN A YEAR<\/p>\r\n\r\n\r\n\r\n<p>TO A 10% ANNUAL SALES GROWTH<\/p>\r\n\r\n\r\n\r\n<p>TO 2X PARTNER NETWORK EXPANSION IN RUSSIAN REGIONS<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Learn how we grew Mio&#8217;s share of voice by 100%, contributing to a 10% annual sales growth and doubling Mio&#8217;s regional partner network.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_links_to":"","_links_to_target":""},"class_list":["post-289","cases","type-cases","status-publish","format-standard","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/2l-pr.ru\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Learn how we grew Mio's share of voice by 100%, contributing to a 10% annual sales growth and doubling Mio's regional partner network.","_links":{"self":[{"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/cases\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/types\/cases"}],"wp:attachment":[{"href":"https:\/\/2l-pr.ru\/en\/wp-json\/wp\/v2\/media?parent=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}