How will it be with 2L

Consistency

We are implementing a particular task, while remaining within the framework of your overall PR strategy.

Team expertise

Even the point service will be performed by the agency's team, and not by a separate specialist.

Open communications

It is easy to contact us because we are not just in touch, but in an active dialogue with the customer.

Measuring the result

Together with you, we determine the KPIs and report on the results of the work carried out.

Remember the goals

KPIs are needed, but goals are more important. If we send out a release, it's not for the sake of the number of letters, but for publications.

Meeting deadlines

We don't take on unrealistic tasks and deadlines. But we are fulfilling our obligations.

Example of a creative mailing of a press release

As an unusual approach to promoting a new flavor of energy drink, Tornado Energy Battle helped to gain media attention, influencers, and increase brand awareness.

Objective:

To present a new taste of Tornado Energy Battle drink to the market and consumers. The audience of gamers was identified as one of the powerful target segments. It was their attention that we had to attract by organizing a creative newsletter.

Challenge:

There is a lot of news in the gaming industry, it is difficult to attract attention and stand out, and a standard press release will quickly get lost. Moreover, the reason is not so significant for the audience.

Solution:

We have formed a pool of targeted and influential journalists and bloggers. The new drink was associated with the Battlefield 1 game, the plot of which takes place during the First World War. We attracted young actors. Each of them, dressed in infantry uniforms from the early twentieth century, delivered a stylized letter to the recipient of the mailing list, as well as a package of 12 cans of Tornado Energy Battle drink. The mailing list was made in one day to enhance the effect.

Results:

500,000

mailing list coverage

>50,000

likes on social media

1,800,000

total reach (release+newsletter)