2L in the Runet Rating 2026: confirmation of expertise in PR and IT

The results of the Runet Rating 2026 have been published. The key positions of the 2L agency are: 3rd place (Communications, marketing for the IT sector), 6th place (PR projects), 8th place (PR analytics), 11th place (PR support), 11th place (large business contractors).

The Runet Rating is one of the most serious and independent tools of the digital, marketing and communications services market. The ratings, published since 2010, help customers choose contractors based not on noise and big names, but on proven expertise and relevant experience.

Why is the RR so cool

• The rating is based on complex formulas, taking into account multiple indicators, while the methodology is completely open.
• RR focuses on relevant expertise: it is not the volume that is important, but the ability of the contractor to give the client a business result.
• Strict verification of the data provided by the companies increases the objectivity of the results.

Key changes in methodology in 2026:

• Only complex turnkey projects are taken into account, and not individual small-scale works.
• The impact of purely quantitative indicators has been reduced (after the threshold, an additional customer/ruble gives less increase).
• For the first time, all project parameters are checked, which provides the basis for a variety of target cross-sections by services, industries, and geography.

Our results

The 2L communication agency has demonstrated a stable expertise within its competencies:

3rd place – universal agencies in PR;

3rd place – in communication services, marketing for IT customers;

6th place – One-time PR projects;

8th place – PR analytics;

11th place – PR support;

11th place among large business contractors in the Communications and marketing segment.

Taking into account the current methodology, the very presence in the Runet Ratings is already a quality mark for agencies. And good locations are an indicator of our team’s proven expertise and ability to solve complex customer tasks. 

Let’s add that these are not all ratings yet. At the end of July, more than a thousand cross-sections on services, industries, audiences, geography, creativity, etc. will be published.