HyperX product sales promotion Implementation:
A promotional campaign was launched during Halloween under an agreement with resellers of Ulmart and DNS: "hellish discounts" of 666 rubles for specified models of headsets. To support the promotion, we conducted a full-fledged advertising campaign aimed at attracting the target audience to the landing pages of the promotional campaign, which included:
branding of gaming sites: Dota2.ru, Stopgame.ru;
holding contests on gaming sites: Goha.ru, Dota2.ru;
contests on YouTube channels: TheWarpath, Dmitriy Landstop;
seeded placement in popular game publics on VKontakte;
seeded placement in the Telegram messenger.
Each material contained vibrant descriptions and photos of products, as well as a call-to-action — to take advantage of the "hellish discount." Results:
100% increase in sales of promotional products;
the campaign reached 4,597,722 views and 30,548 links to landing pages on the DNS and Ulmart websites.